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Baotou Shengyou Rare Earth Co., Ltd. was founded in November 2008. It was originally established in 1993 by Baotou Science and Technology New Technology Development and Application Research Institute and Baotou Branch Poly Rare Earth Co., Ltd. established in 2002. The company focuses on R&D and production. It also sells high-performance rare earth permanent magnet materials and rare earth metal alloys for electric vehicle batteries. The enterprise R&D center is composed of many experienced rare earth experts.

The company closely follows the relevant national policies, and uses the preferential policies of electric power and tax provided by the Rare Earth High-tech Zone. In 2009, it applied to the Inner Mongolia Autonomous Region Development and Reform Commission for the project of “Special Rare Earth Alloy Production Line with 1000 tons of High Performance Rare Earth Permanent Magnet Materials”. In the same year, the project was approved.

The total investment of the project is 50.90 million yuan, covering an area of over 13,000 square meters. In 2010, the first phase of the project has been completed, and in 2017, six utility model patents were obtained.

After nearly 25 years of continuous development, the company has always adhered to the quality policy of “standard management, quality service, quality first, and excellence”. It has established a good and stable cooperative relationship with many domestic magnetic materials companies and honors many users. The “exemption-free product” title enjoys a good reputation.